Text-only ads don't contain any photos or videos. Basic Photo ads allow uploading one photo with your ad and display it as a thumbnail on a search and a larger photo on the detail page. Premium Photo Ads ads include the ability to embed a video into your ad detail page. The video can be uploaded on our ad form (when you place the ad), or could have previously been uploaded to Google Video or YouTube. Premium ads also contain still photos, however, the main photo area on the ad detail page shows the embedded video. These ads also allow uploading more photos with your ad. Premium Plus Ads are everything in a Premium Photo ad and more. These ads allow for more photos than the Premium Ad, and also display above all other ad types on a relavent search. For a comparison of each ad type, click here.